SEVEN DECADES OF ITALIAN EXCELLENCE
Our Journey
The Birth of a Legend
In the heart of Milan, Italy, master craftsman and draftsman Ugo De Rosa opened his workshop with a singular vision: to create the world's finest bicycles. Armed with traditional Italian craftsmanship and an innovative spirit, he began handcrafting frames that would revolutionize cycling.
Racing Glory
De Rosa frames began dominating professional cycling, carrying champions to victory in the world's most prestigious races. From the Giro d'Italia to Paris-Roubaix, the distinctive De Rosa heart became synonymous with excellence and performance.
Innovation Meets Tradition
While staying true to artisanal methods, De Rosa embraced cutting-edge materials and technologies. Carbon fiber, advanced geometries, and aerospace engineering merged with traditional hand-building techniques to create the ultimate performance machines.
A Global Icon
Still family-owned and operated, De Rosa continues to be recognized as one of the most prestigious bicycle brands in the world. Every frame is a masterpiece, blending seven decades of expertise with modern innovation, handcrafted in Italy with the same passion Ugo brought to his first creation.
What Drives Us
Beauty & Design
Every De Rosa is a work of art. We believe a bicycle should inspire not just through performance, but through its aesthetic perfection.
Artisanal Craftsmanship
Traditional hand-building techniques passed down through generations. Each frame is touched by master craftsmen who pour decades of expertise into every weld.
Innovation
We constantly push boundaries with cutting-edge materials, advanced geometries, and engineering excellence that keeps us at the forefront of cycling technology.
Passion
A deep, unwavering love for cycling drives every decision. It's not just business—it's our life, our heritage, our reason for being.
The Legacy Continues
From Ugo's first frame in 1953 to today's cutting-edge masterpieces, every De Rosa bicycle carries forward an unbroken legacy of Italian excellence, innovation, and the unmistakable passion for perfection.